Invisible Children are a California-based NGO that has been fighting for almost a decade to end armed conflict in Uganda and free child soldiers who have been recruited by force by the LRA rebel army’s leader Joseph Kony. They springboarded to fame and worldwide notoriety this week with the launch of their Kony 2012 campaign to build worldwide pressure for the arrest of Joseph Kony. The campaign is built around a 30 minute video summarising the issues faced by children in Uganda and calling for action to end the conflict and arrest Kony.
The released the video on Monday hoping to gain 500,000 views by the end of April. Today, only 5 days later, more than 60 million people around the world have already viewed the video. With the stated goal of ‘making Kony famous’ and bringing the plight of child soldiers in Africa into the public eye, the campaign has already been a shining success.
If you haven’t seen this video already I’d be surprised… and I’d also urge you to watch it. This is a great example of a small group of people who care passionately about something and have chosen to act. The have been acting for years, gaining small wins along the way… this week the world took notice.
Please watch the video. Then decide how you can take action. This is important, and now is your chance to be part of something that really matters.
Warning: you will cry when you watch this. At the start you will cry in despair at the horror afflicted on these children. By the end you will be crying with hope.